Employees at large corporations increasingly social

Forty-three per cent of employees at America’s biggest organisations are on LinkedIn, according to a study released by NetProspex, a sales and marketing database.

Facebook came in second with 11 per cent and Twitter is at 3 per cent.

Social Report, released this month, compiled a list of the 50 most social companies according to how many of their employees were engaged in online social networks. It’s no surprise that Microsoft, eBay and Amazon topped the list, but there is a message in there for B2B services companies, such as Conversis, and it’s that there is no turning back. More and more companies are actively encouraging their employees to engage with customers, suppliers and partners online. It’s just up to us to find them.

NetProspex’s founder, Gary Halliwell, went so far as to say in iMediaConnection that B2B companies should now be mapping their prospects to social networks in their CRM databases.

He gave five reasons why this is was a necessary first step in social marketing

1. Find the ROI of social marketing by being able to measure who you’re reaching on your prospects list
2. Answer the question: should we be on social networks? Is there any point if none of your customers are online? Or can you afford not to be if customer penetration is deep?
3. Discover which social networks you should concentrate on by knowing which are favoured by your customers and prospects
4. Finding the influencers and socially connected and considering how you can target messaging to them to leverage their influence
5. Get personal – conversations happen more easily when a customer can see you’re a real person with interests and a photo

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