In celebration of 100 years of the Chartered Institute of Marketing, The Marketer has put together a list of Britain?s top 30 brands of the century. Or, in other words, the top British brands that are over 100 years old.
8.???? Thompson Reuters
10. The Co-operative
12. Marks & Spencer
13. Rio Tinto
14. Royal Bank of Scotland
15. Lloyds TSB
22. Johnny Walker
24. John Lewis
25. Bank of Scotland
27. Scottish Widows
28. Johnson & Matthey
29. Legal & General
30. Cheltenham & Gloucester
The list shows comprehensively how investing in marketing to strengthen the brand pays off over the long term.
As Brand Finance CEO and CIM fellow David Haigh puts it:
?These brands are worth billions of dollars. In the case of HSBC, $27.6bn. These assets have been created by careful marketing and planning over the long term. Marketers ought to show this list to their financial directors. They should use it as proof that brands are worth investing in. Get your strategy right, and back that up with the right resources, and you can create an extraordinarily valuable and durable asset that can grow in value over decades.?
Brand valuation company Brand Finance produced the list for The Marketer. For the full details of how the calculations were done, read the article.
The Marketer, In depth: Brands of the century, 19 April 2011
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