Tips from Technology Giant Samsung on Social Media Spending
In September, I gave some tips on learning how to use Facebook Ads successfully, because let’s face it – they’re here to stay! Social media marketing has dominated the market for the last number of years. Now the latest trend is social media spending.
This week Kimberly Maul from eMarketer’s interviewed Kris Narayanan, vice president of [...]
Facebook Ads Aren’t Going Away – So Learn How To Use Them!
In 2011 Facebook will sell $2.2 billion worth of ad space, putting it in third place globally behind Google and Microsoft, according to Emarketer.
In fact Facebook ads are becoming so popular that yesterday Microsoft, Yahoo and AOL announced that they have joined forces to advertise on each other’s sites, to help win back some of [...]
95% say crowdsourcing adds value to CSR programmes
I’ve written about crowdsourcing on this blog before, so regulars will be well aware of my reservations in terms of for-profit businesses using it (See Crowdsourcing: use it wisely).
What I haven’t considered, however, is how crowdsourcing can benefit a company’s corporate social responsibility (CSR) efforts.
But now, an article in eMarketer reports that of the companies [...]
Small business remains unconvinced by social media
A survey taken at the end of last year found that small business owners, with one to five employees, generally do not think they can connect with current or future customers on social media platforms. The survey was carried out by customer review platform RatePoint and reported in eMarketer.
For me, the three most interesting responses [...]
Consumers want to buy cause-related products
More than two in five American consumers bought a product associated with a social or environmental cause in the past year, a new survey from agency Cone, and reported in eMarketer, has found.
And that tells brands all they need to know about corporate social responsibility. It now seems that consumers are actively seeking out brands [...]
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