11 trends in ’11
eMarketer’s predictions for online marketing trends
Any marketer working in any online channels, which is probably most marketers by now, should read this report. It is US-focused, but trends tend to drift across the Atlantic pretty quickly these days.
In a nutshell, these are eMarketer’s 11 trends for 2011:
1. Real-time bidding for online display ads will continue [...]
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