40.8% of marketers will raise their marketing spend in 2012 – but in what area?
Despite being plagued by continued anguish and global turmoil, 40.8 per cent of b2b companies will boost their marketing budgets this year according to a survey from BtoB’s “2012 Outlook: Marketing Priorities and Plans”.
In addition to the 40.8 per cent increasing, 48.4 per cent will keep their budgets flat this year and only 10.8 per [...]
A fresh start!
A guest blog from Nicola Richards – a very welcome addition to the Conversis team.
Nicola Richards here, the new Account Manager at Conversis. In fact it’s not just a new role for me but for Conversis too. Conversis is a growing company.
So the future’s bright and the company’s going places. That brings me to why [...]
Conversis announces sponsorship of Translators without Borders
Oxford (February 2012)—Conversis, a translation and localization service provider, is pleased to announce that we have pledged our support to help humanitarian translations reach more people around the world by becoming a bronze sponsor of Translators without Borders.
Since the devastating Haiti earthquake in 2010, Translators without Borders has been stepping up efforts to provide humanitarian [...]
Tips for buying localisation services.
In November, we wrote an article for Global Business Magazine ‘Lost in translation buying’. In the article we briefly outlined two steps to be followed which will help localisation buyers.
The article proved to be quite popular with many people looking for more information – so I thought I would share their tips for ‘localising effectively [...]
Business Brief: South Korea
Conversis’ business briefs are a series that give you a quick summary of the social, political, economic and cultural news that you need to be aware of if you’re doing business in a foreign country.
Here’s a snapshot of the information you get in a business brief.
Is South Korea a good country to do [...]
China to take over the USA (..in real terms)?
Gary’s thought for the month
Along with many others, I am fascinated by developments in China. It wasn’t always that way. Despite 17 years with HSBC (the first foreign bank to incorporate in China and with a long history in the country through its heritage in Hong Kong), I remained only moderately aware of its growing [...]
Will technology diminish business cards?
We are tech crazy; there is no doubt about it. So, it is quite surprising that business cards still exist in their current status. Don’t get me wrong, I am glad that they do, in fact I think exchanging business cards plays an important role in meetings. All the same, I do find it strange [...]
Time to freshen up on your social media stats!
In November 2010, I gave a presentation to the Conversis staff on social media and the big role it was going to play in all of our futures. In the presentation I included many statistics, which at that time I thought were merely optimistic hopes for the companies involved.
14 months on, and those facts are [...]
Why can’t the Pharma Industry utilise the benefits from social media marketing?
All companies should be using social media as an integral part of their social media strategy right?
Not quite!
For a long time my answer would have been very different – however working closely with the healthcare industry has changed my opinion.
The healthcare industry (among others) has always faced strict guidelines on what and how they advertise [...]
Marketing tips to survive 2012!
As we close the door on a year that saw many companies fail to survive, we open the door on another year which could prove to be an even tougher trading year.
The picture seems mixed, with many companies successful, sitting on cash reserves and profitable. Others are struggling and every day the news seems to [...]
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