Are Euro 2012 sponsors in the shadow of the Olympics?
To answer the above question, in short – no! Well, at least that’s what the sponsors themselves say.
Euro 2012 sponsors Carlsberg, Orange and Castrol are all focusing their marketing/sponsorship activity on social media to avoid being overshadowed by the likes of Coco-Cola and McDonald’s, which are also sponsoring the London Olympics.
Social media has developed a [...]
A lesson in financial marketing – from a meerkat
Love him or loathe him, if you work in financial services marketing you could do far worse than follow the adventures of Aleksandr Orlov.
The linguistically-challenged meerkat star of the Comparethemarket.com TV ads has also become something of a celebrity on social media channels with an enviable 800k Facebook fans and over [...]
Can you boost your business with Pinterest?
On almost a daily basis, we read about a new social media platform that has come onto the market. Often we read about them one day and then they are forgotten the next. However, Pinterest is a new site which is gaining a lot of attention and continuing to grow in popularity.
While there is no [...]
Globish or Gobbledygook?
Over the past century, there have been several attempts to create a universal language. Forget Esperanto or Anglish, Globish is the latest constructed dialect to set tongues wagging worldwide. But can a 1500 word vocabulary really get your global message across?
Globish is an economical version of English designed to aid conversations between non-English speakers. In [...]
Business brief: Brazil
Conversis’ business briefs are a series that give you a quick summary of the social, political, economic and cultural news that you need to be aware of if you’re doing business in a foreign country.
Here’s a snapshot of the information you get in a business brief.
Is Brazil [...]
John Stephen Denton. A tribute…….
Gary’s thought for the month
The funeral took place on Tuesday. Almost a week has now passed and I can’t shift these mixed feelings of melancholy, pride, sadness and regret.
John Denton was my cousin and he passed away on 11th April, victim to a very aggressive form of pancreatic cancer. He was 56 years old. I [...]
Lies about social media for businesses – do you believe them?
How often do we here people claim that they are ‘social media experts’? It is a term which I believe shouldn’t exist, unless people can see into the future. Social media is changing on a daily basis, so how can someone be in an expert is such a fast moving industry? This is just one [...]
The rise of gamification in healthcare marketing!
“It’s about pharma and fun. This is not an oxymoron. You can have the two in the same sentence.” (John Pugh, Director of Digital Communications, Boehringer Ingelheim)
Pugh was, of course, talking about ‘Syrum’ – the long-awaited Facebook game designed by German company Boehringer Ingelheim to improve disease awareness and public understanding of the pharmaceutical industry. [...]
Are British schools letting our youngsters down?
A recent call in the House of Lords to make language learning compulsory in UK primary and secondary schools begs the question, ‘Why are we Brits so bad at speaking foreign languages?’
A big reason is undoubtedly because we think we don’t need to. With almost one billion people around the world estimated to speak our [...]
Tech trends you can ignore in 2012
Every year, we read (and write) about new trends, plans, developments etc that we need to consider when planning for the New Year. I’m sure like us, everyone else tries to consider as many of these as possible when finalising their plans. And I’m also sure that many of us invest time and efforts into [...]
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- Are Euro 2012 sponsors in the shadow of the Olympics?read more >
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- Can you boost your business with Pinterest?read more >
- Globish or Gobbledygook?read more >
- Business brief: Brazilread more >
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