For the past 16 years, Vanity Fair has published an annual list of the “100 most influential people of the Information Age”. Here’s our little cheat – the list only – as well as some observations.
Our few useless observations:
Having said all that, we love a list and it’s worth reading, if only to know who the fashionable rich and powerful people think the rich and powerful people are. Um, maybe these people really do run the world?
The 100 most influential people of the Information Age
1. Mark Zuckerberg; Facebook
2. Steve Jobs; Apple
3. Sergey Brin, Larry Page and Eric Schmidt; Google
4. Rupert Murdoch; News Corporation
5. Jeff Bezos; Amazon
6. Bernard Arnault; Moet Hennessy Louis Vuitton
7. Michael Bloomberg; New York City Mayor, Bloomberg L.P
8. Larry Ellison; Oracle
9. Evan William and Biz Stone; Twitter
10. John Malone; Liberty Media
11. Warren Buffett; Berkshire Hathaway
12. Brad Bird, Pete Doctor, John Lasseter and Andrew Stanton; Pixar, Disney
13. Jeff Bewkes; Time Warner
14. Bob Iger; Disney
15. Larry Fink; Blackrock
16. Ralph Lauren; Polo Raph Lauren
17. Francois-Henri Pinault; PPR (Gucci Group)
18. Jonathan Ive; Apple
19. Mickey Drexler; J. Crew
20. Johnny Depp; Actor
21. Brian Roberts; Comcast
22. Jeffrey Katzenberg; Dreamworks Animation
23. Lady Gaga; Singer
24. Ronald Perelmen; MacAndrews & Forbes
25. Tom Hanks; Actor Producer Director
26. Bill Keller; New York Times
27. Robert Thomson; Wall Street Journal
28. Dan Doctoroff; Bloomberg L.P.
29. Jon Stewart; The Daily Show
30. Jamie Dimon; J.P. Morgan Chase
31. Carlos Slim Helú; América Móvil
32. George Bodenheimer; ESPN, ABC Sports
33. Richard Plepler, Sue Naegle and Michael Lombardo; HBO
34. Oprah Winfrey; Harpo Productions
35. Bono; Singer, Humanitarian
36. James Cameron; Lightstorm Entertainment
37. Sheryl Sandberg; Facebook
38. Steve Burke; Comcast
39. Karl Lagerfeld; Chanel, Fendi, Karl Lagerfeld SAS
40. Barry Diller and Diane von Furstenburg; IAC, DVF
41. Ryan Kavanaugh; Relativity Media
42. Arianna Huffington; The Huffington Post
43. Matthew Weiner, Janie Bryant and Amy Wells; Mad Men
44. Mark Pincus; Zygna
45. Ted Forstmann; IMG Worldwide
46. Steve Ballmer; Microsoft
47. Sean Parker; Internet entrepreneur
48. Jason Kilar; Hulu
49. Lorne Michaels; Saturday Night Live
50. J.J. Abrams; Writer, Director, Producer
51. Chris Meledandri; Illumination Entertainment
52. Tyler Perry; Director, Producer, Actor, Writer
53. Mike Allen; Politico
54. Gretchen Morgenson; New York Times
55. Ryan Murphy; Glee
56. Miuccia Prada; Prada
57. Diego Della Valle; Tod’s
58. Jay-Z; Roc Nation
59. Howard Stringer; Sony Corp
60. Jann Wenner; Wenner Media (Rolling Stone)
61. Angela Ahrendts and Christopher Bailey; Burberry
62. Charlie Rose; Charlie Rose
63. Tom Freston; Firefly3
64. Leslie Moonves; CBS
65. David Zaslav; Discovery Communications
66. George Clooney; Actor, Writer, Director, Producer, Activist
67. Philippe Dauman; Viacom
68. Judd Apatow; Writer, Director, Producer
69. Bill Gross; Pimco
70. Gao Xiqing; China Investment Corporation
71. Vinod Khosler; Khosler Ventures
72. Brian Grazer and Ron Howard; Imagine Entertainment
73. Tadashi Yanai; UNIQLO
74. Jeff Skoll; Participant Media
75. Angelina Jolie and Brad Pitt; Actors, Humanitarians
76. David Tepper; Appaloosa Management
77. Frank Rich; New York Times
78. Matt Blank; Showtime
79. Vivi Nevo; NV Investments
80. Marissa Mayer; Google
81. Seth MacFarlane; Writer
82. Michael Moritz; Sequoia Capital
83. Marc Jacobs; Marc Jacobs, Louis Vuitton
84. William McDonough; Architect
85. Craig Venter; Synthetic Genomics
86. Larry Gagosian; Gagosian Gallery
87. Andrew Wylie; The Wylie Agency
88. Rich Gelfond; IMAX
89. Chris Anderson; TED Conference
90. Reed Hastings; Netflix
91. John Galliano; Dior
92. Harvey and Bob Weinstein; The Weinstein Company
93. Nikki Finke; Deadline Hollywood
94. Jean Pigozzi; Investor, Art Collector
95. Chris Albrecht; Starz Media
96. Tom Ford; Fashion Designer, Filmmaker
97. Ron Conway; SV Angel
98. Wang Chuanfu; BYD
99. Rob Friedman and Patrick Wachsberger; Summit Entertainment
100. Lloyd Blankfein; Goldman Sachs
Read more:
Vanity Fair, The Vanity Fair 100, October 2010
Next month, the Africa-Brazil Agriculture Innovation Marketplace will meet in Brazil to announce the funding of seven projects that will transfer farming knowledge from Brazil to Africa.
So how did it come to be that Brazil – a country that imported most of its food just 30 years ago – is training others about farming and food production?
The 1970s oil crisis caused a crisis of confidence in food security in Brazil. For how much longer could it afford to import food to feed its people while subsidising largely inefficient farmers? Brazil’s leaders responded in a (then) rare moment of long sightedness by cutting subsidies and establishing Embrapa, the Empresa Brasileira de Pesquisa Agropecuária, or the Brazilian Agricultural Research Corporation.
The result, 30 years later, is the transformation of Brazil’s barren cerrados (savannahs) into what the Economist now calls the “cornbelt of the world”.
Brazil has been able to achieve this miracle through a combination of scientific research, long-term planning and innovative farm management practices. But it has not been an easy challenge.
The soil of the cerrados – which take up more than 20 per cent of Brazil’s land mass – was for a long time considered useless and Brazil’s small farms were largely unproductive. It has been a combination of four factors that has revolutionised farming in Brazil and turned it into one of the most efficient farming countries on earth.
1. They turned poor soil into good soil
The high acidity of the cerrado soil made it virtually impossible to grow crops there. Embrapa’s solution was to pour vast quantities of lime over it. They also bred varieties of a bacterium called rhizobium, which they fed to the soil to reduce the need for fertilisers.
2. They got grass from Africa and made it better
Embrapa spent years crossbreeding a grass from Africa to eventually create a variety that produced far more grass feed per hectare than both the native cerrado grass and that of the original African variety. This enabled the massive expansion of Brazil’s beef herd and the country recently overtook Australia as the world’s largest beef exporter.
3. They turned soyabeans from a temperate to a tropical crop (and they did it twice a year)
Most importantly, perhaps, Embrapa turned soyabeans into a tropical crop. Native to north-east Asia and naturally a temperate crop requiring four distinct seasons, Embrapa was able to breed a variety of soyabean that would grow in the tropical cerrados. And not only that, they managed to develop a variety with a faster growing cycle that made it possible to grow two crops a year. Brazil is now the world’s second largest producer of soyabean.
4. They developed innovative new farm management techniques
Along with the advances in scientific research, Embrapa has pioneered new systems in farm management, vastly improving efficiency and productivity. One of the most ingenious methods is “no-till” agriculture. Basically, this means that crops are cut high on the stalk and the soil is not ploughed. The stalk and remaining plant rot and form an organic mat on the soil, which retains more nutrients. The next season’s crop is planted directly into that organic soil matter.
This combination of factors has made Brazil an indomitable force in world agriculture. Between 1996 and 2006 the total value of the country’s crops rose from 23 billion reais ($23 billion) to 108 billion reais, or 365 per cent, reports the Economist. It is the world’s largest exporter of beef, poultry, sugar cane and ethanol, and the second largest exporter of soyabeans and maize. And what’s more, it didn’t have to deforest any of the Amazon to achieve this. It is true that deforestation of the Amazon has occurred for other reasons, but the pace has slowed almost to a halt in recent years.
It is also important to note that Brazil’s subsidies to farmers are among the world’s lowest. “According to the Organisation for Economic Co-operation and Development (OECD), state support accounted for 5.7% of total farm income in Brazil during 2005-07. That compares with 12% in America, 26% for the OECD average and 29% in the European Union,” reports the Economist.
As the population of the world continues to increase at an exponential rate and food security is an increasingly urgent issue, it seems the world may have a lot to learn from Brazil. That’s why Brazil’s philosophy of promoting knowledge and co-operation among the southern hemisphere is so important, especially in light of Africa’s problems. The Africa-Brazil Agriculture Innovation Marketplace is just one example of this knowledge transfer and while Africa’s savannahs lack the rainfall of the Brazilian cerrados, Africa may still have a lot to learn from Embrapa’s systematic, long-term approach to agriculture management.
Read more:
The Economist, The miracle of the cerrado, 26 August 2010
SciDev.Net, Africa and Brazil to cross-fertilise agricultural ideas, 27 July 2010
During August, China became the world’s second largest economy, overtaking Japan, and the Economist published an excellent feature on the China-India relationship.
The feature pointed out a largely unacknowledged fact: that until 1800 China and India made up half the world economy. We like to act like these two behemoths are the new kids on the block. They’re not.
In the West, there are rightly concerns about human rights, freedom and access to relative prosperity in both countries, but it would be a mistake for us to make judgments based entirely on these concerns.
The debate should not be about whether the rise of these economies is good or bad. It is neither of those things.
The question is really whether we see the emergence on the world stage of these two ancient economies as an opportunity or a threat. History will judge us on how we react now, whether we work with the new world order, or against it, to bring freedom and prosperity to everyone.
Read more:
The Economist, China and India: Contest of the century, 19 August 2010
Google has announced this month that it is changing its search policy in Europe to allow advertisers to buy trademarked brand names as keywords. Here’s a rundown, in the simplest terms, of what this story is all about.
What does the decision mean in practice?
It means that advertisers that do not own the brand name can buy and use trademarked brand names as keywords in their paid search ads. For example, it you’re a second hand fashion store specialising in designer goods, you can now buy the keyword “Louis Vuitton” to use it in your pay-per-click advertising.
Why does the decision only affect Europe?
Google has been allowing third-party advertisers to buy trademarked brand names as keywords since 2004 in the USA and Canada. It extended this policy to Britain and Ireland in 2008.
The decision to extend this policy in Europe follows a European Court of Justice ruling in March that found Google had not broken any trademark law by allowing advertisers to bid for keywords corresponding to third party trademarks.
Why was it in court?
The French luxury goods manufacturer LVMH Moet Hennessy Louis Vuitton, and a group of other brand owners, took Google to court in France, saying that Google breached trademark law by showing other sources in search results when internet users searched for “Louis Vuitton” on Google. In other words, Louis Vuitton believed that only Louis Vuitton or other authorised sites had the right to purchase its name for use in search results.
The French court originally ruled in its favour, but the appeal at the European Court of Justice overturned the ruling.
What do the brand owners say about the change in policy?
Brand owners feel that third party ads confuse customers and make it difficult for them to determine the origin of the goods and services. They feel they should be able to protect their brand identity.
Dominic Batchelor, a corporate partner at the legal firm Ashurst based in London, told the New York Times that the decision “will come as a blow to rights holders” in the battle “over policing content in a challenging online environment.”
“The onus will be on rights holders to monitor and assert their rights,” he said.
“How readily Google responds to complaints about infringing use remains to be seen.”
What does Google say about it?
Trademark owners who still feel that third-party ads are confusing customers will have the right to file a complaint with Google and Google has agreed to take down ads that they agree are confusing to customers.
Google also says it remains determined to work with brand owners to ban ads for counterfeit products.
Ben Novick, Google’s communications manager in Europe told the New York Times that “users will benefit from seeing more relevant ads following a search on Google,” because selling brand names as ad keywords to third parties allows customers to find product reviews, sellers of second-hand goods and other information.
When does the change in policy come in to affect?
14 September 2010.
Read more:
New York Times, Google Will Sell Brand Names as Keywords in Europe, 4 August 2010
BtoB Magazine, Google to sell brand-name keywords in Europe, 5 August 2010
The Telegraph, Google ‘can sell brand names to other advertisers’, 22 September 2009
There is no doubt that technology is changing the way we work. It’s so old-hat, it’s a cliché. But what is in doubt, it seems to me, is that this new technology is changing business for the better. The collaboration and innovation this new technology enables will irrevocably change the way organisations are structured and how business is done.
McKinsey Quarterly’s feature, Clouds, big data, and smart assets: Ten tech-enabled business trends to watch, is an excellent start to getting your head around these trends and what your business should be doing about them.
“The rapidly shifting technology environment raises serious questions for executives about how to help their companies capitalize on the transformation under way. Exploiting these trends typically doesn’t fall to any one executive—and as change accelerates, the odds of missing a beat rise significantly. For senior executives, therefore, merely understanding the ten trends outlined here isn’t enough. They also need to think strategically about how to adapt management and organizational structures to meet these new demands,” reports McKinsey.
The 10 tech trends you can’t afford to miss are:
1. Distributed co-creation
Otherwise known as ‘crowdsourcing’ , this is basically the ability to “organise communities of web participants to develop, market and support products and services”. It is no longer happening just on the fringes of business. Facebook and P&G have had considerable success with this and McKinsey estimates that when customer communities handle an issue, the per-contact cost can be as low as 10 per cent of the cost to resolve the issue through call centres.
2. Making the network the organisation
Tapping into talent across business units and even outside the organisation is the way to solve problems. Many global companies, such as Dow Chemical, are already building social networks of experts across their organisations, and even including ex-employees, such as retirees, in these networks. One global energy services firm was able to speed up service delivery while improving quality by 48 per cent by using web technologies to set up innovation communities and expand access to experts across the business.
3. Collaboration at scale
The ability to increase the productivity of knowledge workers is crucial, and collaboration is the way to achieve that. Video and web conferencing are just the start. Open-collaboration workspaces for documents, databases and the like, such as wikis and blogs, are an important first step. Global engineering firm Bechtel has reported lower launch costs and faster delivery times through the use of a centralised, open-collaboration database of design and engineering information.
4. The ‘Internet of Things’
Most easily explained as “when assets themselves become elements of an information system, with the ability to capture, compute, communicate, and collaborate around information”. We are only at the tip of the iceberg in terms of how these smart assets will radically improve processes, efficiency and enable new business models. Already car insurers are offering to install sensors in customers’ cars so that price can be determined by driving behaviour rather than demographic information. Medical sensors are being worn by patients for reporting changes in health to physicians.
5. Experimentation and big data
The amount of data now available – for a relatively small price – is astonishing. Many companies are already using live data, such as customer purchases and visits to websites, to adjust pricing and specials daily. To make the most of this data, however, companies need to experiment – to be brave and adjust the way they make decisions. They also need the expertise to analyse the data and make smart business decisions based on that. UK supermarket Tesco uses its loyalty card programme to make decisions on pricing, promotion and shelf allocation as well as to spot new business opportunities with customers.
6. Using technology for environmental sustainability
The growing demand for information technology is producing greenhouse gases equivalent to those produced by the whole of Argentina. McKinsey research predicts, however, that the use of IT in areas such as smart power grids, efficient buildings and better logistics planning could eliminate five times the carbon emissions that the IT industry produces.
7. Imagining anything as a service
“Technology now enables companies to monitor, measure, customize, and bill for asset use at a much more fine-grained level than ever before. Asset owners can therefore create services around what have traditionally been sold as products. Business-to-business (B2B) customers like these service offerings because they allow companies to purchase units of a service and to account for them as a variable cost rather than undertake large capital investments. Consumers also like this ‘paying only for what you use’ model, which helps them avoid large expenditures, as well as the hassles of buying and maintaining a product.” Streetcar in the UK and Zipcar in the US are classic examples, allowing as they do, consumers to rent cars by the hour rather than buy a car themselves.
8. Multisided business models
This is, simply put, a business model that has more than one type of interaction with its customers or more than one type of revenue. Advertising is the classic example: newspapers sell content to readers but the majority of their revenue comes from a third party: advertisers. Online businesses have been quick to capitalise on this; think about Skype and Flickr, which are both free for most customers but supplemented by premium fee-paying accounts and advertising. Other companies, such as Sermo – a social networking site for doctors – offer free services to members but then sell anonymous data collected from the site to pharmaceutical companies and healthcare organisations.
9. Innovating from the bottom of the pyramid
Multinational companies need to stop concentrating so much on how to expand their business model into emerging markets and start looking at how extreme conditions in these markets are producing truly innovative, technology-led solutions to the unique problems of these markets. Safaricom in Africa, for example, is now offering a service whereby virtual cash is loaded onto the mobile phones of people who find it difficult to get a bank account from traditional institutions. Multinational enterprises need to be establishing networks of local entrepreneurs and suppliers to come up with new solutions to local problems.
10.Using technology for public good
The role of governments in shaping global economic policy will expand in coming years. How governments can work with technology providers, citizens and NGOs to make use of the nine trends outlined above to improve services and sustainability will inevitably help improve the lives of citizens.
Read more:
There are reading lists and multiple examples of all the above trends in the article. I highly recommend a read:
McKinsey Quarterly, Clouds, big data, and smart assets: Ten tech-enabled business trends to watch, August 2010
The August results of McKinsey’s regular global economic conditions snapshot are out now and reveal some interesting differences of opinion between European and US executives.
The good news is that, globally, executives’ expectations for national economies and corporate prospects have remained more positive than negative and that the financial services reforms recently passed in the US have been well-received.
Top line results include:
European executives are more positive about the economy than their North American counterparts
Overall, executives have remained positive about their countries’ economic prospects, although there has been no significant improvement since the last survey in June 2010, following a year of steady improvement.
One major change, however, is that European executives are now more positive than North American executives about their countries’ prospects. In the June survey, this trend was the reverse.
US financial services reform has been generally well received
While the reform of US financial services has been generally well received, executives outside the US were more positive about it than those with headquarters in the US.
Companies are investing for the future
Read more:
McKinsey Quarterly, Economic Conditions Snapshot, August 2010: McKinsey Global Survey results, August 2010
A new study, published in the Annals of Internal Medicine, has found that clinical trials funded by the pharmaceutical industry are more likely to report positive results than trials funded by government sources or NGOs.
The study examined 546 trials that were registered on ClinicalTrials.gov and carried out between 2000 and 2006. Of the trials, 63 per cent were funded by industry, 14 per cent by government sources and 23 per cent by non-profits and other organisations.
The major findings include:
Clinical trials without industry backing were also more likely to publish results.
“The rate of publication within 24 months of completion ranged from 32.4 percent among industry-funded trials to 56.2 percent among nonprofit or nonfederal organization–funded trials without industry contributions,” reported Pharmalot.
So, does this mean that industry-funded trials are biased? Not necessarily. After all, 88.7 per cent of the industry-funded trials examined in the study were in Phase III or IV – a higher rate than the non-industry funded trials, which tended to be in the earlier stages of the drug’s development.
A PhRMA spokeswoman said the following in the statement to Pharmalot: “While our review of the study continues, it is important to note that the authors acknowledge that industry-funded trials tended to be for later stages in the lengthy drug development process. As the authors note, ‘Later-phase trials may be more likely to have positive outcomes, because there is more certainty about the drug’s efficacy and safety at this advanced stage in the drug-development cycle.’
The study’s authors, however, insist the findings point to the need for greater transparency.
“This raises concerns that the findings may, in part, be related to biases in trials – the design or the way they are reported to the public,” said Florence Bourgeois, a faculty member in the division of emergency medicine at Children’s Hospital in Boston, and one of the researchers. “We don’t know for sure, it may be other things that could sway results. It could be the questions that investigators choose to ask or the type of patient selected or how long the patient population is followed. All of these may impact results.
“The findings raise questions about whether the system is providing sufficient oversight,” she told Pharmalot. “More oversight is needed and additional information is needed about the way the trials are designed. This would be critical in examining these factors.”
Read more:
Pharmalot, Industry Sponsored Clinical Trails & Biased Reporting, 3 August 2010
A new initiative to overhaul international company reporting standards in the wake of the financial crisis is getting all the right support, but will it work?
The International Integrated Reporting Committee is a coalition of businesses, regulators, accountants, securities exchanges and not-for-profit groups campaigning for a radical overhaul of global reporting standards in the wake of the global financial crisis, which called into question the value of company reporting.
The Financial Times reports:
“The crisis has raised concerns about the value of company reporting, with the annual reports and financial statements of banks especially criticised for having failed to alert investors to the risks companies were running.”
The committee seeks to develop reporting standards that “would not only address companies’ financial statements but will also consider management commentary, governance, remuneration and environmental and social issues,” says the Financial Times.
So far, the initiative has the support of Nestle, Aviva, EDF, HSBC, Tata, (crucially) the Big Four auditors: PwC, Deloitte, Ernst & Young and KPMG, the UK’s top 100 finance directors, business schools (including Harvard), the Global Reporting Initiative, the Accounting for Sustainability Initiative, the International Accounting Standards Board, the US Financial Accounting Standards Board and the International Organisation of Securities Commissions.
That’s an impressive roll call of support, as I’m sure you’ll agree, and I see it as an example where globalisation can do good for all. The cynic in me, however, wonders if, even with this groundswell of support, something this big can be pulled off. I mean, hasn’t this been tried before? Numerous times?
We’ll watch this story with interest and report back. The first step is the publication of a framework for a global integrated reporting model that would make annual reports comparable across borders. This will be presented to the G20 next year. G20 support is considered crucial for the initiative’s success.
What do you think: Another international committee with no teeth? Or an initiative with real promise?
Read more:
Financial Times, Initiative to overhaul global reporting standards, 1 August 2010
International Integrated Reporting Committee website
Watch:
Committee member, Paul Druckman, interviewed on CNBC, 2 August 2010
McKinsey has produced a fascinating look at the financial crises of the past 250 years and the changes that they heralded.
For companies to understand what may come next (following the most recent financial crisis), the report’s author, Robert Wright, suggests that history has three lessons:
And the changes are no small events. For example, Wright posits that the real estate crisis of 1764-68 had a direct impact on the Declaration of Independence.
Similarly, the Panic of 1857 and the subsequent recession helped bring on the Civil War and some historians believe that during the Great Depression, the federal government averted rebellion thanks only to the extraordinary changes ushered in by the first New Deal.
Take a look at the map to see the causes and effects of the USA’s biggest financial crises since 1764. It’s a couple of years old, but still relevant and interesting.
Read more:
McKinsey Quarterly, Financial crisis and reform: Looking back for clues to the future, December 2008
Go to LinkedIn to vote in our poll!
When recruiting for clinical trials in Asia, your campaigns should be:
Click here to vote: http://polls.linkedin.com/p/98429/yfcvu