Will technology diminish business cards?
We are tech crazy; there is no doubt about it. So, it is quite surprising that business cards still exist in their current status. Don’t get me wrong, I am glad that they do, in fact I think exchanging business cards plays an important role in meetings. All the same, I do find it strange [...]
Time to freshen up on your social media stats!
In November 2010, I gave a presentation to the Conversis staff on social media and the big role it was going to play in all of our futures. In the presentation I included many statistics, which at that time I thought were merely optimistic hopes for the companies involved.
14 months on, and those facts are [...]
Why can’t the Pharma Industry utilise the benefits from social media marketing?
All companies should be using social media as an integral part of their social media strategy right?
Not quite!
For a long time my answer would have been very different – however working closely with the healthcare industry has changed my opinion.
The healthcare industry (among others) has always faced strict guidelines on what and how they advertise [...]
Marketing tips to survive 2012!
As we close the door on a year that saw many companies fail to survive, we open the door on another year which could prove to be an even tougher trading year.
The picture seems mixed, with many companies successful, sitting on cash reserves and profitable. Others are struggling and every day the news seems to [...]
What will the world look like for 2012?
Gary’s thought for the month
The Economist has always been a favourite read of mine and I particularly look forward to their annual world review and predictions. Its a great read in the ‘downtime’ between Christmas and the New Year.
So, what will the world look like for 2012?
Well according to the Editor, Daniel Franklin
The euro zone [...]
Forbes list of most promising American Companies for 2012!
Subjective of course, but Forbes has produced an interesting list which will surprise some readers. Forbes teamed up with CBI Insights, a New York City-based data firm to create a list of America’s Most Promising Companies for 2012. CBI Insights developed complex software called Mosaic which was used for the initial round of analysis. (It [...]
Business Brief: Nigeria
Is Nigeria a good country to do business in now?
Nigeria is definitely a country to watch, but corruption, religious and ethnic tensions, and a lack of infrastructure make it a risky endeavour at the current time.
Here’s why
Nigeria is the most populous country in Africa and one of the world’s largest oil producers. It gained independence [...]
Disney’s opinion on mobile advertising…do you agree?
James Smith, VP of online and emerging platform advertising sales for the Disney Interactive Media Group recently conducted a very interesting interview with eMarketer. The conversation touched on a number of topics with the main focus placed on the current and future use of mobile advertising for the Disney groups.
Here are some of the key [...]
ICANN’s TLD lands them a lawsuit – do you agree?
Earlier in the year I wrote an article about ICANN announcing their plans for the new TLD’s (“.McDonalds, .com, .net, .gov” – spot the odd one out!.)
In the article I mentioned the numerous concerns that could cause a lot of problems for a lot of companies. The Interactive Advertising Bureau had similar concerns as me [...]
Business Brief: North Korea
Is North Korea a good country to do business in now?
No.
Here’s why.
North Korea is a closed communist country and remains one of the world’s most secretive nations. Its nuclear ambitions are a source of concern to the international community and the State’s unwillingness to curtail to Western demands has made it a pariah nation. Tensions [...]
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- Will technology diminish business cards?read more >
- Time to freshen up on your social media stats!read more >
- Why can’t the Pharma Industry utilise the benefits from social media marketing?read more >
- Marketing tips to survive 2012!read more >
- What will the world look like for 2012?read more >
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