Challenges of using electronic media with translated content

Everyone knows that the world has moved on since the use of blackboards, over-head projectors, telegrams and snail-mail (if you don’t know what any of these are, ask your parents…). Any communication professional will now consider a range of options to get their message across. For example, a clinical trial newsletter could be sent out […]

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Global Branding

I have been fascinated by the process of brand building since my HSBC days, more than 15 years ago now. At the same time, I have been puzzled at the relatively low level of academic attention focusing specifically on the global aspect of branding. That was, until Brand2Global was conceived. I am delighted to be […]

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Happy 11 years to Nico!

Our DTP Manager, Nico, has recently celebrated his 11-year Conversary and we have been chatting to him and some of the key players at Conversis who have had the pleasure of working with him over the last few years. Firstly, let’s hear from the man himself… Nico I have been working at Conversis for a […]

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Epic Global Marketing Blunders – we need you!

Next month, on 1st and 2nd October, Gary will be appearing at the Brand2Global Conference in London. He will be hosting a Round Table discussion entitled ‘Epic Global Marketing Blunders’ alongside Ulrich Henes, the president of the Localization Institute and the organiser of Brand2Global. At the Round Table, global marketing leaders will be discussing the […]

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“I feel the need, the need for speed!”

Anyone who works in the pharmaceutical industry should understand need for speed in the development of new drugs. Drugs can take 18-22 years to develop, and patents can last only 20-25 years, meaning exclusivity payback period can be only 2-5 years. This money-making period needs to pay for the development costs of that drug and […]

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Lessons in life

It’s exam results season and the papers are full of pictures of joyful jumping teenagers opening envelopes. It’s had the Conversis staff reminiscing about those exam days (some of them even turned green at the mention of the e-word) and we thought we’d put our observations in a blog post to share with you all. […]

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Gary’s thought for the month

I am sure that all will share my despair at the continual diet of horrifying news covering the various disputes between different people and different cultures throughout the world. This is not the place for political views to be expressed, but I am sure that we are united in our horror at the human cost […]

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A day in the life of…Justyna

A day in the life of…Justyna   One of our project coordinators, Justyna, has been speaking to me this week about the ins and outs of the family of Slavic languages and how fluency in just one or two languages can result in a wider breadth of understanding across this entire language group. With her […]

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Lost languages – what’s your view?

Posted: 28 July 2014

One of the discussions we’ve been having here at Conversis this week has been about lost languages. It has got quite heated at times, so we thought we’d better write a blog post detailing the different opinions on this hot topic. Over the last 100 years, across the globe, around 400 languages have died, and […]

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All Party Parliamentary Group on Modern Languages

Posted: 17 July 2014

It is my honour to contribute to the work of the APPG on Modern Languages, a cross-party group of Parliamentarians from both the Lords and the Commons committed to promoting the role of modern languages in business, education and across society generally. On Monday, they launched their Manifesto for Languages. It calls for “sustained action […]

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